Have you ever considered optimizing your website for emoji search? It may sound impractical right now, but in a few years, it will be mandatory to dedicate time for emoji SEO. Think about early days of the WWW, nobody thought that domains will be as important as they are now. Read more…
SEO is a consistently evolving and growing industry. In 2016, it was estimated that companies spent 65 billion USD for SEO services and it should cross 70 billion USD by the end of 2018. The most difficult thing in the world of SEO is predicting what is coming next because Read more…
Every new day brings new challenges in an online marketer’s line of work. Even as these new challenges emerge, there is no denying that the only way to achieve your internet marketing objectives is by staying abreast of search engine optimization (SEO) changes. SEO is very volatile and as a Read more…
Should I revisit my SEO strategies? Should I get started on PPC? Is PPC enough for my business? These are a few questions you keep asking yourself and the marketing experts over and over again. The reality is, these are two aspects of SEM (Search Engine Marketing) that are inseparable. Read more…
Pay per click and SEO can be seen as the two sides of a coin. Each of them help in boosting website traffic in their own way. The only major difference between PPC and SEO is the expense. PPC by Google AdWords and Yahoo Search Marketing can be a bit Read more…
What is one way to know for sure that Google will like your website content? Why, to run a content audit, of course! There have been times; we have run around from door to door to learn the steps required for auditing content. Up until recently, there was no one-way Read more…
We keep saying, “Websites with successful SEO strategies make lots of money” or “successful SEO strategies are the key to high ROI”. However, we never really say what is the exact measure of that success. It is not like high school where success meant winning a race or coming first Read more…
SEO efforts are often divided in two categories, namely on-page SEO and off-page SEO. On-page deals with the content and page optimization, whereas off-page is concerned with establishing site-to-site relations. Many believe that both of these come together to make the SEO spectrum complete, but there is something else that Read more…
It is really very hard to explain why still a significant number of businesses do not leverage the immense powers of content marketing despite including it in their SEO plans. There are numerous live examples all around us to prove how investing in content marketing can result in high business Read more…
Have you ever wondered how some businesses tend to have more customers despite the stiff competition others are facing? This is due to their ability of involving the emotions of their target customers to prefer using their brands. Making customers love your brand is tough but worth a try. Below Read more…