Have you ever heard of a keyword analyzer? Yesterday, we discussed the topic of keyword placement and keyword density when planning for proper search engine optimization as you write copy for your site. That guide can serve as a quick, useful tool to help you improve how you write your copy immediately, but what about all of the copy that you have written in the past? How do you know whether or not that copy is working for you or working against you? Do you really need to go back and rewrite everything that you’ve done in the past for effective search engine optimization?

You could have hundreds or thousands of posts and blocks of text already on your blog, in your item descriptions, and elsewhere. It will take a long time to read all of it, analyze the keywords, decide whether or not it qualifies as solid SEO copy, and then, potentially, rewrite much of it. Wouldn’t it be better if there were tools available freely on the web that could help you decide whether or not the copy that is already on your website is any good from an SEO perspective? Well, good news! That tool exists, and it’s called a keyword analyzer.

What is an SEO keyword analyzer?

An SEO keyword analyzer is a tool that is generally freely available in many places around the web that can look at an individual page from your site (or anyone else’s site if you just want to try one out) and tell you all sorts of interesting facts. It reads all of the text on the specific page of your site that you feed it and then spits out a comprehensive analysis of the words that appear on it. Different keyword analyzers will give you different data, but generally, you’ll get a listing of all of the words that appear frequently on your page and an analysis of whether or not those keywords are actually relevant.

My favorite SEO keyword analyzers present data in multiple ways. I’ve seen some that simply provide a list of keywords with a number next to them indicating how many times they appear on a page. That’s useful but only in a limited way. It might help me make a decision about whether or not to keep a piece of copy, but it doesn’t help me improve it. A good keyword analyzer will give you a good visual representation of the words on your site in graphs or a word cloud so that you can actually see the visual “topography” of your words. You should also look for tools that give you a solid analysis by figuring out keyword density, telling you which words you don’t use often enough and which words you use too often.

Using the data from an SEO keyword analyzer

If you are not confident that you have at least a basic knowledge of search engine optimization, then running your pages through a keyword analyzer may just be an exercise in confusion. As with any tool, the results will only be as good as the person using it. Maybe you’re a business owner or a blogger. You didn’t sign up to be a web developer. There is a lot that you can do with the data from a keyword analyzer to improve your site even as someone without a lot of wed development, and maybe I’ll get into that a bit in a later post, but if you run one of your pages through one of these tools and the resulting data makes your head spin, then maybe it’s time to seek out a qualified SEO professional. Let the experts at search engine optimization do what they do best.

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