If you are running an online business or you are looking for ways to boost the visibility of your brand on the internet platform, it is crucial to appreciate the role of search engine optimization (SEO). Previously all an entrepreneur needed was a good looking website to tap into the Read more…
Pay per click and SEO can be seen as the two sides of a coin. Each of them help in boosting website traffic in their own way. The only major difference between PPC and SEO is the expense. PPC by Google AdWords and Yahoo Search Marketing can be a bit Read more…
Are you having a hard time attracting relevant traffic on your website? Or maybe you have invested in the most magnificent website but you can’t still convert? Well, you are not alone. Most website owners approach online marketing with the wrong perception. The days when all you needed to leverage Read more…
SEO allows you to rank high in SERPs. There is a growing trend towards local SEO. This is because of the many benefits this presents. These include: Increased reach: Research shows that 64% of local customers use online directories and search engines to find local businesses, while only 28% of Read more…
Search engine optimization helps businesses rank high in SERPs. This is the desire of every business, big or small, because research shows that most people only consider what is in the first page of SERPs and it is therefore not surprising that there is high competition for high ranking. Small Read more…
Search marketers that have been in the game for a while will tell you that many times we’re not aware about what Google is brewing until a game-changing algorithm update is rolled out. When we’re lucky, Google opens up and lets us know what they’re planning next, like they did Read more…