SEO is a consistently evolving and growing industry. In 2016, it was estimated that companies spent 65 billion USD for SEO services and it should cross 70 billion USD by the end of 2018. The most difficult thing in the world of SEO is predicting what is coming next because Read more…
Pay per click and SEO can be seen as the two sides of a coin. Each of them help in boosting website traffic in their own way. The only major difference between PPC and SEO is the expense. PPC by Google AdWords and Yahoo Search Marketing can be a bit Read more…
SEO efforts are often divided in two categories, namely on-page SEO and off-page SEO. On-page deals with the content and page optimization, whereas off-page is concerned with establishing site-to-site relations. Many believe that both of these come together to make the SEO spectrum complete, but there is something else that Read more…
It is really very hard to explain why still a significant number of businesses do not leverage the immense powers of content marketing despite including it in their SEO plans. There are numerous live examples all around us to prove how investing in content marketing can result in high business Read more…
As one of the Google’s most prominent faces, Matt Cutts confirms his departure from Google at the close of 2016, after taking leave for two years. Matt Cutts was until 31st December 2016, Google’s most visible director of search quality. He announced his official resignation from the world’s leading Read more…
The beauty of SEO is its scalability and customization options. SEO can be made use of by all kinds of business organizations regardless of its size. It is especially helpful for small business that wants to get the best benefits with minimum investment in online marketing. Since small businesses have Read more…
The main exploration by marketers today is growth hacking as opposed to start up where the hacking originates. The article will seek to explain how growth hacking techniques are used today to ensure that they support conversion optimization for traditional business that seeks to enlist the technique for business growth. Read more…
Just like the name depicts, customer acquisition simply means gaining new consumers. The process involves persuading consumers to buy a company’s products or services. This has to be done while evaluating the value of customer acquisition since this is what enables you to know how much value the new consumers Read more…
In today’s digital world, marketers have a wide range of marketing platforms and channels to choose from to promote or advertise their products, services and brand. These channels are not limited to time, geographical location or resources and so the flexibility and convenience is guaranteed. However, the marketing strategy of Read more…