“I want more traffic” — we get to hear this way too often while dealing with website owners and online sellers. We won’t say their demand is unreasonable; we are merely trying to hint that their approach towards the “traffic problem” might not yield favorable result. And here’s why. The Read more…
Innumerable organizations, corporate, individuals, societies and businesses, among others, have continually benefited from digital marketing approaches which have opened up the global market. In 2015, advertisers lost over $6.3 billion worldwide, aside from the intangible benefits of interaction with their customers as well as convenience and efficiency. http://www.mediaocean.com/digital-marketing-guide/fraud-security However, as Read more…
As digital marketing platforms present small businesses with numerous and relatively cheaper avenues to market themselves and their products, most are yet to take up the challenge. It is time consuming. In like manner, the businesses do not take to the conventional print media marketing because it is usually expensive Read more…
In today’s digital world, marketers have a wide range of marketing platforms and channels to choose from to promote or advertise their products, services and brand. These channels are not limited to time, geographical location or resources and so the flexibility and convenience is guaranteed. However, the marketing strategy of Read more…