Search engine optimization helps businesses rank high in SERPs. This is the desire of every business, big or small, because research shows that most people only consider what is in the first page of SERPs and it is therefore not surprising that there is high competition for high ranking. Small businesses find it harder to compete with giants, so these tips are to help you compete effectively.
Why do small businesses find it harder to optimize for search engines?
Google has a well-known bias for big brands. If all factors remain constant,