When it comes to search engine optimization (SEO), you will always find varied opinions on how best to go about it. There is, however no argument about the importance of SEO in internet marketing today. While most businesses now have an online presence, many of their websites have poor ROI. It is no wonder many online marketers still claim it is impossible to work out what search engines want. Traditionally, all you needed was a fabulous website to start ranking for your target keywords, but with search algorithm updates, you
Have you ever considered optimizing your website for emoji search? It may sound impractical right now, but in a few years, it will be mandatory to dedicate time for emoji SEO. Think about early days of the WWW, nobody thought that domains will be as important as they are now. In fact, some people bought most popular domain names for a few hundred dollars and later when businesses realized the potential of domain names they spent millions of dollars to acquire those domains. Emojis may have a similar influence in
SEO is a consistently evolving and growing industry. In 2016, it was estimated that companies spent 65 billion USD for SEO services and it should cross 70 billion USD by the end of 2018. The most difficult thing in the world of SEO is predicting what is coming next because search engines change their algorithms and optimization rules without any prior notice. However, if you are working as an SEO expert then you can’t just wait and react when changes are made to the algorithm and your clients get angry
Should I revisit my SEO strategies? Should I get started on PPC? Is PPC enough for my business? These are a few questions you keep asking yourself and the marketing experts over and over again. The reality is, these are two aspects of SEM (Search Engine Marketing) that are inseparable. Not only do they overlap quite a bit, they also complement each other from a marketing POV.
As a result, when someone asks us, “Should we go for PPC or SEO?” we cannot give them a one-word answer. The answer will