When GoogleAlmost Killed Protonmail: The Real Story

This is definitely not overly dramatizing the incident that actually happened. Allegation are, Googlewas deliberately hiding Protonmail from all search resultsfor search terms like “secure email” and “encrypted email”. Protonmail is a very small and significant competitor of Gmail and over the last few months, it has skyrocketed to popularity with people going ballistics over Google Ad suggestions and government requests to Google for divulging personal information of its users. Even Mr. Robot Uses Protonmail Read more…

What You Must Remember To Create the Perfect Expanded Text Ad

Expanded text ads or ETAs are the new generation Google AdWords Text Ad. A well structured text ad can easily outperform the traditional legacy ads. The key is quality. It has taken years for ETAs to come to existence, and it may take quite some time for brand new ETAs to find wide ranging popularity. We know the question that immediately pops in your head when you reach this part of the post, “It’s mid-November, Read more…

6 Ways SEO Affects Your Site’s Click-through Rate

The Search Engine Optimization (SEO) landscape continues to change with each and every passing day. As always, there are people who gain and others who lose from the changes that take place. The only thing that you need to do as a website owner is, to keep up with these changes and focus on figuring out how they are going to affect your business. It is also good if you learnt how you can make Read more…

Here’s How Top Ranking Sites Optimize for Voice Search

There has been an increase in the adoption of voice search over the past few years. The journey started in 1952 when Aubrey, which could recognize voice and speak numbers one through nine, was introduced. The major players in voice recognition today are Apple’s Siri, Microsoft’s Cortana, Amazon’s Echo, and Google Voice Search. With this increased uptake, you should do voice search optimization to get a piece of the many people who have abandoned the Read more…

6 Ways Small Businesses Still Benefit from SEO in 2016

SEO is both heaven-sent and a headache at the same time. It all depends on how you go about it. There are many people who have benefitted greatly from search engine optimization. This is because they abide by the rules that are set by the search engines like Google, Bing, Yahoo and others. They are also benefitting from SEO because they keep up with the changes that are constantly taking place in the world of Read more…

Surprisingly Effortless ways to Increase the CTR of your PPC Campaign

PPC (pay-per-click) is one of the most effective online marketing methods, the greatest benefits over other online marketing methods being: Only those who are interested in what you are offering click on the Ads, leading to high ROI. You only pay once someone clicks on the Ad, further improving your ROI. Ads are easy to generate and deploy PPC campaign is easy to manage and monitor If your PPC campaign is to be effective, you Read more…

What You Should and Shouldn’t Do When Choosing an SEO Services Company in Chicago

The number of companies offering SEO services in Chicago continues to get bigger. This can be attributed to the ease of getting in this business and the increased demand for professional search engine optimization services. All in you, you must always remember that not every company out there is worth your time. Most of them are run by newbies who don’t know anything about SEO. With that being said, what are some of the things Read more…

7 Key Qualities You Must Look for When Choosing Chicago SEO Company

The online business is a very competitive one. There are millions of companies out there, most of which offer the same products and services you do. Making your brand stand out can be challenging, especially if you are new in the market. Even so, this should not scare you off. With the right support and strategies in SEO, you can achieve the online exposure you need to boost your sales. However, for this to happen, Read more…

6 SEO Trends to Watch out for in 2016

2015 was a great year in Search Engine Optimisation sphere. With Mobilegeddon update and other notable Algorithm updates, there were more reasons to laugh than mourn. 2016 has been yet another fantastic one. With the confirmation of Penguin 4.0 and other updates, we can’t say it has been any less successful than the previous year. With a couple of months to wrap up the year, 2016 is evidently more promising than ever before. As it Read more…

Incredible Tips to Improve WordPress Search Engine Rankings

What’s the essence of having a beautiful WordPress site with little or no traffic? It beats no logic having an elegant site that is not optimised for the search engines. The joy of every website owner is experiencing consistent flow of traffic; day in, day out. Such a fete is barely possible without intensifying search engine optimisation campaigns. When it comes to winning the highly competitive SEO race, less focus is put on web design Read more…