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Why does Every Dental Clinic need Local SEO?

SEO allows you to rank high in SERPs. There is a growing trend towards local SEO. This is because of the many benefits this presents. These include: Increased reach: Research shows that 64% of local customers use online directories and search engines to find local businesses, while only 28% of people still use old papers and the Yellow Pages (and other directories) for local information. Local SEO allows you to reach these people. Highly targeted Read more…

By Tom Varen, ago

Why was Trump’s Triumph a Surprise for Everyone on Social Media?

Why do you think social media and the nation’s newsrooms were shell-shocked after the 2016 election results? It was possibly because every poll from every corner of the world said that Hillary was about to win. So, how could everyone be so wrong? Now that we go back and analyze the polling results and the poling methods, we kind of understand what we could have done wrong. Most of Hillary’s supporters were city people, who Read more…

By Tom Varen, ago

The Points That Heavily Weigh in Favor of Small Business When Implementing SEO

The beauty of SEO is its scalability and customization options. SEO can be made use of by all kinds of business organizations regardless of its size. It is especially helpful for small business that wants to get the best benefits with minimum investment in online marketing. Since small businesses have smaller infrastructure and resources, it is most likely that they do not have an elaborate marketing setup. For bigger organizations, SEO is part of the Read more…

By Tom Varen, ago

The 6 Best SEO Plug-ins for WordPress that You Need for Higher Rankings

WordPress is the most favored content management system or CMS platform when it comes to blogging. The top 100 blogs of the world rely on SEO plug-ins, engineered especially for WordPress, to get their rankings boosted on any SRL. The second quarter of 2016 saw that almost 26% of all websites and 76.5 million blogs globally use WordPress. Just using the best CMS platforms isn’t enough; you need to ensure that your content is optimized Read more…

By Tom Varen, ago

Will Google Penguin Continue Penalizing Websites for Bad Links?

This is going to be an interesting observation and understanding both for the webmasters and link builders. The real time Google Penguin update, released and announced recently on 23rd September, is quite interesting. In its official blog, the search engine indicated in an interesting way that the updated algorithm has learnt to avoid the bad links. Now this can be good news for the link builders and webmasters only when they know how to interpret the Read more…

By Tom Varen, ago

4 SEO Mistakes your Business shouldn’t be making

It is erroneous to avoid the usage of proven SEO techniques. You might never get far with your quest for SEO dominance. However, using obsolete SEO techniques is an even greater mistake. They not only thwart your dreams of achieving better rankings but also waste your time and resources. Sadly enough, many businesses are involved in using antique SEO techniques without their slightest knowledge. Eventually, they end up hurting their search engine rankings instead of Read more…

By Tom Varen, ago

Businesses have to get the basics right to derive the best results from local SEO

With rapid increase in mobile searches, more and more searchers are showing interest in local business.  As Google is very sensitive to user behavior and choices, it has lost no time in making changes in local SEO to make it more powerful and useful. Many changes have happened and many are under way that has to be envisaged in the right perspective by SEO practitioners. This is necessary to make better use of local SEO Read more…

By Tom Varen, ago

How can a Small Business Compete with Giants in the Competitive World of SEO?

Search engine optimization helps businesses rank high in SERPs. This is the desire of every business, big or small, because research shows that most people only consider what is in the first page of SERPs and it is therefore not surprising that there is high competition for high ranking. Small businesses find it harder to compete with giants, so these tips are to help you compete effectively. Why do small businesses find it harder to Read more…

By Tom Varen, ago

Web Design Trends that You Need to Embrace for 2016 and 2017

Web development has changed significantly since the 90s. Today, you don’t design a website for a desktop computer but for a range of devices among them smartphones and myriad smart devices. Recently, responsive web design gained much popularity as more sites embraced the strategy to drive more traffic to their site. There are many more developments that are bound to amass more popularity throughout this year and into 2017. Focus on User Friendliness In the Read more…

By Tom Varen, ago

Insights to Growth Hacking For Marketers

The main exploration by marketers today is growth hacking as opposed to start up where the hacking originates. The article will seek to explain how growth hacking techniques are used today to ensure that they support conversion optimization for traditional business that seeks to enlist the technique for business growth. Essentially, growth hacking is one of the terms most common in startups and marketing. Some people see this technique as a revolutionary manner to accelerating Read more…

By Tom Varen, ago