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Some Advanced Info on Technical SEO for Digital Marketing Experts

SEO efforts are often divided in two categories, namely on-page SEO and off-page SEO. On-page deals with the content and page optimization, whereas off-page is concerned with establishing site-to-site relations. Many believe that both of these come together to make the SEO spectrum complete, but there is something else that you should know about. It is called Technical SEO, which is the next big thing in SEO. What does technical SEO mean? There are many Read more…

By Tom Varen, ago

Convincing business owners to spend more on content marketing for better marketing gains

It is really very hard to explain why still a significant number of businesses do not leverage the immense powers of content marketing despite including it in their SEO plans. There are numerous live examples all around us to prove how investing in content marketing can result in high business returns and even generate tremendous saving. However, it is ironical that only about 30% businesses are able to reap the benefits of content marketing from Read more…

By Tom Varen, ago

5 Worst Mistakes Every SEO Expert Must Avoid

Are you having a hard time attracting relevant traffic on your website? Or maybe you have invested in the most magnificent website but you can’t still convert? Well, you are not alone. Most website owners approach online marketing with the wrong perception. The days when all you needed to leverage the growing internet numbers are long gone. With Google algorithm updates things are even tougher for web masters. The point is not just about a Read more…

By Tom Varen, ago

Be armed with SEO tools to give more teeth to SEO campaigns

Websites are meaningless if it cannot drive traffic to it. It also is the reason why SEO has to be implemented so that business can reach out meaningfully to the largest section of the target audience. When implementing SEO, the question that haunts you is how to make it most effective so that it is liked by search engines. Well, you know that there are many ways to do it but which ones would surely Read more…

By Tom Varen, ago

How to create an emotional connection between clients and your brand

Have you ever wondered how some businesses tend to have more customers despite the stiff competition others are facing? This is due to their ability of involving the emotions of their target customers to prefer using their brands. Making customers love your brand is tough but worth a try. Below are some vital ways that can be helpful in creating that emotional connection. Standing out The customers have a tendency of connecting with a product Read more…

By Tom Varen, ago

14 Tips for choosing the best SEO-friendly Joomla Templates

The online market is offering various opportunities for the business people as numerous folks prefer shopping online. However, that begins with setting up a website to host your products and services. One of the choices you will have to make is having a great layout that is SEO-friendly. With a list of various options, it is essential to use the following tips to make better selections. Type of websites The templates available are meant for Read more…

By Tom Varen, ago

3-Step Approach to Creating Effective Content Ideas Using Screaming Frog

Content marketing is the most important strategy of search engine and social medial marketing lately. However, success is not so easy for the online marketers to attain. The key to success in this slippery platform is to keep the content ideas relevant, fresh, up-to-date, and most attractive. Here, we are putting forth a humble effort to make you understand how certain SEO tools can effectively mix with creativity to help marketers identify more content ideas Read more…

By Tom Varen, ago

Effective Strategies for SEO Link Building

Link building refers to actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of the targeted site. Every SEO technique aims at directing quality traffic to one’s site. Using effective link building strategies can help improve your rankings in several ways. These strategies vary from one to the other depending on targeted outcomes. Submission-Based Strategies  Webcam directories Setting up a webcam Read more…

By Tom Varen, ago

Google’s Search Director Matt Cutts Officially Leaves for USDS

As one of the Google’s most prominent faces, Matt Cutts confirms his departure from Google at the close of 2016, after taking leave for two years.   Matt Cutts was until 31st December 2016, Google’s most visible director of search quality. He announced his official resignation from the world’s leading search engine after taking a long leave of absence, two years to be precise. He finally decided to bid them farewell and work on a Read more…

By Tom Varen, ago

SEO Tweaks to Make Your Content Noticeable

Every marketing manager or business owner who has ever tried to generate digital content knows how difficult it is to create high-quality original content. You toil over the research, brimming with ideas and ultimately you write with complete dedication hoping that your content would not only be immensely useful but also engaging to the visitors. But once you hit publish, you would soon be realizing that there is no traffic and there is no engagement Read more…

By Tom Varen, ago