How to write SEO friendly copy for your website

One of the most difficult things about effective search engine optimization for non-Internet savvy individuals to understand is how to write effective text (more commonly called “copy”) for a website. Every piece of copy that you put out on the Internet will be read by search bots from Goggle, Microsoft, Yahoo! and half a dozen others. You need to make sure that your text appeals to those search bots. If it does not, then you Read more…

Getting Started with SEO

What is search engine optimization, and why do you need it? Search engine optimization (SEO) is the process of improving and streamlining the content and reach of a website to gain a greater “organic” rank in search engine results. An organic rank is a rank that is determined solely by the algorithms of the search engine. It is not a sponsored placement. If you own a small website, then this is great news. It means Read more…

Where to Find a Good Chicago Online Marketing Company?

Finding the right marketing company can be thought. It is important that you get along with whom you are about to hire as marketing may take some time. There are many great Chicago marketing firms but which one is the right for you? This question can be answer in three easy steps First, understand your marketing firm… Before you hire a firm ask questions, and a lot of them. A good company will take their Read more…