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Tom Varen28 Jun, 20170

A 5-Point Checklist when Hiring an External SEO Expert

If you are running an online business or you are looking for ways to boost the visibility of your brand on the internet platform, it is crucial to appreciate the role of search

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Tom Varen16 Jun, 20170

5 Most Effective Tools Your SEO Expert Should Be Using

When it comes to search engine optimization (SEO), you will always find varied opinions on how best to go about it. There is, however no argument about the importance of SEO in internet

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Tom Varen22 May, 20170

Emoji Search Optimization: What Is It and Why You Should Do It Now

Have you ever considered optimizing your website for emoji search? It may sound impractical right now, but in a few years, it will be mandatory to dedicate time for emoji SEO. Think about

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Tom Varen9 May, 20170

Three Prophecies about the Future of SEO

SEO is a consistently evolving and growing industry. In 2016, it was estimated that companies spent 65 billion USD for SEO services and it should cross 70 billion USD by the end of

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Tom Varen28 Apr, 20170

3 Unique Strategies Every SEO Expert Should Prioritize in 2017

Every new day brings new challenges in an online marketer’s line of work. Even as these new challenges emerge, there is no denying that the only way to achieve your internet marketing objectives

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Tom Varen3 Apr, 20170

PPC and SEO: the battle of the SEM kings for higher search result ranks

Should I revisit my SEO strategies? Should I get started on PPC? Is PPC enough for my business? These are a few questions you keep asking yourself and the marketing experts over and

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