Thinking of starting a blog? You’ve probably been putting it off for a while because you think it involves a lot. I should know because I was once there. I thought it would be a complicated process but in truth, it wasn’t at all. In fact, a lot of the work is done for you, what’s critical will be finding the most suitable domain name. Just as it’s easy to have your own website, anyone Read more…
If you are running an online business or you are looking for ways to boost the visibility of your brand on the internet platform, it is crucial to appreciate the role of search engine optimization (SEO). Previously all an entrepreneur needed was a good looking website to tap into the customer-rich online market. With Google Panda and Penguin algorithm updates, things are now tougher and you have to work harder to ensure your website is Read more…
When it comes to search engine optimization (SEO), you will always find varied opinions on how best to go about it. There is, however no argument about the importance of SEO in internet marketing today. While most businesses now have an online presence, many of their websites have poor ROI. It is no wonder many online marketers still claim it is impossible to work out what search engines want. Traditionally, all you needed was a Read more…
Have you ever considered optimizing your website for emoji search? It may sound impractical right now, but in a few years, it will be mandatory to dedicate time for emoji SEO. Think about early days of the WWW, nobody thought that domains will be as important as they are now. In fact, some people bought most popular domain names for a few hundred dollars and later when businesses realized the potential of domain names they Read more…
SEO is a consistently evolving and growing industry. In 2016, it was estimated that companies spent 65 billion USD for SEO services and it should cross 70 billion USD by the end of 2018. The most difficult thing in the world of SEO is predicting what is coming next because search engines change their algorithms and optimization rules without any prior notice. However, if you are working as an SEO expert then you can’t just Read more…
Every new day brings new challenges in an online marketer’s line of work. Even as these new challenges emerge, there is no denying that the only way to achieve your internet marketing objectives is by staying abreast of search engine optimization (SEO) changes. SEO is very volatile and as a marketer, you have to be proactive to beat your competition. This means planning, budgeting and constantly strategizing on how best to stray ahead of the Read more…
Should I revisit my SEO strategies? Should I get started on PPC? Is PPC enough for my business? These are a few questions you keep asking yourself and the marketing experts over and over again. The reality is, these are two aspects of SEM (Search Engine Marketing) that are inseparable. Not only do they overlap quite a bit, they also complement each other from a marketing POV. As a result, when someone asks us, “Should Read more…
Pay per click and SEO can be seen as the two sides of a coin. Each of them help in boosting website traffic in their own way. The only major difference between PPC and SEO is the expense. PPC by Google AdWords and Yahoo Search Marketing can be a bit heavy on your pockets. You will have to pay the marketing experts and you will have to pay for the keywords you wish to rank Read more…
What is one way to know for sure that Google will like your website content? Why, to run a content audit, of course! There have been times; we have run around from door to door to learn the steps required for auditing content. Up until recently, there was no one-way to perform a content audit that was good for all leading search engines including Google and Bing. What is content audit? Google and Bing handle Read more…
We keep saying, “Websites with successful SEO strategies make lots of money” or “successful SEO strategies are the key to high ROI”. However, we never really say what is the exact measure of that success. It is not like high school where success meant winning a race or coming first in an examination. The measure of success for SEO strategies is a little more complicated than that. Every business is unique. They have their own Read more…