In the recent past, Internet users were basically faced with only one marketing medium whenever they accessed the Internet – E-mail. The only point of interaction or marketing that they got was plainly through emails alone and anything past that was just passing time, browsing through passive and static company Read more…
As digital marketing platforms present small businesses with numerous and relatively cheaper avenues to market themselves and their products, most are yet to take up the challenge. It is time consuming. In like manner, the businesses do not take to the conventional print media marketing because it is usually expensive Read more…
In today’s digital world, marketers have a wide range of marketing platforms and channels to choose from to promote or advertise their products, services and brand. These channels are not limited to time, geographical location or resources and so the flexibility and convenience is guaranteed. However, the marketing strategy of Read more…