Should I revisit my SEO strategies? Should I get started on PPC? Is PPC enough for my business? These are a few questions you keep asking yourself and the marketing experts over and over again. The reality is, these are two aspects of SEM (Search Engine Marketing) that are inseparable. Not only do they overlap quite a bit, they also complement each other from a marketing POV.
As a result, when someone asks us, “Should we go for PPC or SEO?” we cannot give them a one-word answer. The answer will