In the recent past, Internet users were basically faced with only one marketing medium whenever they accessed the Internet – E-mail. The only point of interaction or marketing that they got was plainly through emails alone and anything past that was just passing time, browsing through passive and static company websites. This phenomenon is however changed and the interaction completely overhauled.
Today, the same Internet user is faced with a myriad of marketing and interaction media ranging from social platforms, e-mails, newsletters, Adwords, videos, popups, infotainment websites, etc. This means that