If you are running an online business or you are looking for ways to boost the visibility of your brand on the internet platform, it is crucial to appreciate the role of search engine optimization (SEO). Previously all an entrepreneur needed was a good looking website to tap into the customer-rich online market. With Google Panda and Penguin algorithm updates, things are now tougher and you have to work harder to ensure your website is ranking highly on search engine result pages (SERPs).
Why Invest in SEO?
There are many reasons to