Have you ever considered optimizing your website for emoji search? It may sound impractical right now, but in a few years, it will be mandatory to dedicate time for emoji SEO. Think about early days of the WWW, nobody thought that domains will be as important as they are now. In fact, some people bought most popular domain names for a few hundred dollars and later when businesses realized the potential of domain names they spent millions of dollars to acquire those domains. Emojis may have a similar influence in five years. Google allowed users to search using emojis exactly one year ago and I will discuss later in this article how that is changing the search method as well as ranking. Yahoo and Bing also allow users to search using emojis. Surprisingly, Yelp is the pioneer in the emoji search technology as they added the feature to their website 3 years ago.
The rise of emoji
As we already know, mobile search has surpassed web search and generation Y is more comfortable using cell phones and tablets to search for information. Now, a desktop or laptop keyboard doesn’t display emojis by default, but any smartphone keyboard will show you lots of emojis by default. Thus, it’s easier for youth to just click on the “pizza” emoji instead of typing the five letter word to find food. 2 years ago, AdWeek survey discovered that 92% of online consumers use emoji.
Is emoji truly influencing ranking on Google SERP?
I have mentioned at the beginning of this article that emoji is changing the way users search and website ranking on SERP; now it’s time to prove my point.
Emojis are already playing a significant role in local search results. Just open Google from your smartphone and type “pizza emoji+ near me”. You will see a list of local pizza restaurants within seconds and surprisingly you may find some new pizza sellers you have never seen on the first page of SERP when you wrote “pizza near me”, instead of the emoji. This means businesses are already ranking for emoji search whether they know it or not.
So, what if you are not interested in local search? Will emoji help you get good ranks? Let’s try something different. Now, open Google from mobile and write “dog emoji+ for sale”. You will see results of kennels and individual dog sellers from all over the country.
Now, let’s try a city-based search. Suppose you have come to a new city and want to play golf during your vacation. Open gooogle.com and type “golf emoji+ city name”. You will find the details of all the golf courses in that city.
There is no doubt about the fact that emoji is the next big thing because GoDaddy has already started selling domains with emojis in them. As emoji is becoming a part of everyday communication (just like we use abbreviations of various words in Google search), it is time to think about emoji SEO. Try to find out ways to incorporate emojis in your website content so that the next generation can find your brand faster.