Are you having a hard time attracting relevant traffic on your website? Or maybe you have invested in the most magnificent website but you can’t still convert? Well, you are not alone. Most website owners approach online marketing with the wrong perception. The days when all you needed to leverage the growing internet numbers are long gone.
With Google algorithm updates things are even tougher for web masters. The point is not just about a beautiful website anymore rather how well it ranks on search engine result pages (SERPs). You might have a fantastic looking website but if it is not optimized for search engines your target audience will never find you. According to a post on HubsSpot 75% of internet users ignore anything beyond the first page of SERPs.
The Risk of SEO Mistakes
If your website is not appearing here it means you will never achieve the objectives for which you built the platform. In most cases, website owners find themselves in the thick of things because they have not invested in quality search engine optimization (SEO). In some cases a website owner might fall for a scam leading to penalties if Webmaster Guidelines are not adhered to.
By making SEO mistakes you also risk losing customers and ruining your business reputation. Some SEO mistakes are so devastating that you will be forced to start from scratch hence the need to learn about them in order to avoid such pitfalls.
Below are some of the common blunders which your SEO consultant must avoid to guarantee high ranking on SERPs:
- Unnatural Links
Paid-for spammy links are the biggest pitfall for any SEO campaign. The days when quantity over quality used to work are long gone because of Google algorithm updates. With the latest Google Penguin update things are even tougher as indexing is done in real-time. Spammy links are the main target of Google penguin and any pages featuring such links will end up devaluing your website. Paid-for links are a no-no for any SEO expert today. Always make sure you are clear about this when interviewing these experts.
- Keyword Stuffing
While keywords are crucial in SEO it is important to appreciate how they can become counterproductive. Poorly developed copy is one reason your website might not be showing up on the 1st page of SERPs and this means you might never leverage the potential available online. The shady tactic of using keywords after every few words is not only practiced by novices. Even established SEO consultants go for this in a bid to impress search engines though they fail miserably. While you might first attract the attention of a search engine the repercussions will swiftly follow thus downgrading your site on the SERPs.
- Poor Use of Social Media
If you are not active on social media your website is as well as non-existent. There are billions of social media users today and if your SEO strategy does not include increasing visibility on social networks then you are making a big blunder. Social signals are now gaining prominence on SERPs and you just have to look up your brand’s name on Google to realize that your social media websites rank highly. Ask your SEO consultant to help build a solid social media marketing strategy to leverage these growing numbers.
- Attempting DIY SEO
Truth be told, there are many resources targeting website owners who want to do their own SEO. However, you will realize with time that the input of a professional in this field is invaluable. For instance, you might not be able to keep up to date with all the emerging SEO developments. More importantly, some SEO strategies require a lot of time which you don’t have. Most website owners who attempt DIY SEO end up abandoning the project hoping that things will work out which they never do.
- Failure To Register With Webmaster Tools
There is no valid reason to avoid registering with Google and Bing Webmaster Tools. These help you to constantly monitor your website. You are able to identify what is wrong with your website at any time. You don’t have to play a guessing game regarding the speed, performance and traffic coming to your website because the analytic data is readily available with these tools.
There are other SEO mistakes you must avoid including duplicate content, ignoring analytics, irrelevant anchor text links, lack of editing, non mobile-friendly website, slow site speeds, lack of a publishing plan, and lack of internal; linking. By using a qualified SEO consultant you will avoid these mistakes and ensure your website ranks highly.