Every marketing manager or business owner who has ever tried to generate digital content knows how difficult it is to create high-quality original content. You toil over the research, brimming with ideas and ultimately you write with complete dedication hoping that your content would not only be immensely useful but also engaging to the visitors. But once you hit publish, you would soon be realizing that there is no traffic and there is no engagement as well. No leads or shares are generated. So, it is no big deal to realize that there is a need for good and much-improved content. The difficulty, however, is identifying a way of producing better content. Do not be hasty and do not take unnecessary drastic steps such as opting for a complete overhaul of your entire content stratagem or getting rid of the content director for a new one. It is a smart move to try some simple but effective tweaks for improving the quality of your content so that both Google and readers pay attention to your website.
Create High-Quality Content
It has been proved beyond doubt that creating a fantastic content is the key to the success of your website in the search results. Optimization is known to play a vital role, however, without content, there is nothing for you. There is no point; rather it is meaningless to infuse a whole lot of keywords or links and rewriting the content over and over again. In 2011, thanks to the Panda Update, Google made it quite clear that you would certainly be penalized for content that is of low-quality or over-stuffed with keywords.
Optimize Your Content
In reality, it is definitely not enough to say something, it is essential for you to say it well. It is a crime to lose viewers for an interesting article just because it has been written poorly. If you wish to generate optimized content, you must make sure that it includes all the following areas for ensuring optimization.
- Write a headline containing the main keyword
- Include the main keyword without fail in the very first paragraph
- Use subtitles featuring a keyword, especially, the LSI ones
- Include H1, H2, and H3 meta-tags in both the title, as well as, the subtitle
- Incorporate images with alt tags
- Use keywords naturally in the content
- The content should be long enough as per your industry
Incorporate Visual Elements
Content should be of premium quality but that is not enough. It is alarming if your content is able to attract traffic but is getting no conversions. In all likelihood, your content must be excessively crammed and visually unattractive and boring to hold customer’s attention. It is a good idea to use heatmap tools such as LuckyOrange or CrazyEgg for analyzing exactly how users would be interacting with your precise content. You would soon understand clearly, what are the things that make visitors exit from your web page. Visual elements or images are your best bait and even anchors for retaining customers’ attention on your page. As such, it is a good idea to incorporate images, even videos, and other such fancy visuals. This way, you would grab mass attention and appeal and your audience would be emotionally engaged to your specific brand.
Include a Comments Section
Including a comments section would be bolstering engagements, collecting feedback and nurturing relationships. You could demonstrate your care and loyalty by allowing your users to leave their comments on the content.
Add a Really Convincing Call to Action
It is conventional to include a call to action on landing pages, however, it is recommended to incorporate them into the usual blog posts, videos, and infographics. CTAs are absolutely fabulous to boost conversion rate.
Search Engine Optimization and content are known to cooperate or coordinate for empowering one another. Follow the content guidelines mentioned above to help your website rank high on search engine result pages.