If you want to get the very best from your SEO agency, you must know your rights and what to expect. Some SEO agencies will gladly fail to offer services they would offer other more aggressive businesses for the same amount if you do not ask. So, what are the services you expect from a good SEO agency?
- SEO Audits
If you have an existing website, the SEO agency should do an SEO audit. The audit should cover issues and opportunities with your site’s overall search engine profile, including both off-page and on-page elements and the technical infrastructure. It is only with an audit that you will come up with the right strategy.
- SEO Strategy
A good SEO agency will help you develop the right strategy. Go for a company that has been doing SEO for a while because it will know what works and what doesn’t. The strategy should detail all stages of the campaign. You should be able to choose a custom SEO plan from different levels of packages.
- Keyword research
The creation of keyword-optimized content is one of the most effective SEO tactics, alongside link building. A good SEO company will help you do keyword research to come up with location-based long-tail keywords. You expect the company to have a masterly of such keyword research tools as Google Analytics and to get keyword suggestions from clients, suppliers, customers, and other stakeholders. You also expect the company to have the tools needed for competitor analysis and analysis of social media accounts.
- Content creation
A good company will help you create search engine optimized content for your site. SEO copyrighting is an art since you have to use the right keyword density and the content has to be the right length and in the right tone. The agency should also identify opportunities where existing copy can be improved.
- Link building
Go for dental SEO services that do link building. Getting quality links is a tedious process because it involves negotiating and exchanging links with webmasters of credible sites, writing guest blogs, and submitting PRs to news agencies, among other link building tactics.
- Comprehensive on-page and off-page SEO services
The company should offer as many White Hat SEO services as possible to increase your chances of high ranking. You expect such services as XML sitemap creation, Meta description creation and optimization, Alt tag creation, and many others.
A full-service SEO company will monitor your SEO campaign once it is up and running. You also expect quarterly reports. These should help you make informed decisions on the direction of the campaign.
- Complementary services
Go for a company that offers services to complement your SEO efforts. You expect a good company to offer such services as PPC (pay-per-click), SMM (social media marketing), and web design.
Other services you expect are:
- Business blog creation and management
- Social media integration
- Blog commenting
- Video marketing
Hiring a full-service SEO company allows you to concentrate on running your dental business. A good company will train your staff for the SEO tasks they may need to perform themselves.