SEO Trends2015 was a great year in Search Engine Optimisation sphere. With Mobilegeddon update and other notable Algorithm updates, there were more reasons to laugh than mourn. 2016 has been yet another fantastic one. With the confirmation of Penguin 4.0 and other updates, we can’t say it has been any less successful than the previous year. With a couple of months to wrap up the year, 2016 is evidently more promising than ever before. As it seems however, only those who have their eyes set on the dominant trends will be smiling at the end of the year. So, what are some of the trends one should watch out for in the coming months?

The rising effectiveness of Video Content over Written Content

For many brands, written content is the standard content format. As such, infographics, images, and video contents only serve as additional marketing mediums. For the handful who have been keen enough, there has been a gradual shift in trends lately. Recently, video content is proving to outpace written content when it comes to effectiveness and consumer engagement. The rising efficacy of video content is more likely to be evident in the B2C industry compared to others.

The rising popularity of short videoscanbe accredited to common video apps like Vine, Periscope, and Snapchat. The larger chunk of credit might as well be accorded to Google, which is currently featuring video ads in search results. It’s just a matter of time before B2C brands without thrilling video contents are considered out of place. In the coming years, even B2B will follow suit (even if it means three years from now!)

Rising Popularity of Local Searches

It might have been hinted before but that doesn’t make the idea stale. For those who have been ignoring the call, it’s the ideal time to know that local searches are bound to get finer in the coming months. The increased popularity of wearable devices like Apple Watch is likely to enhance the growing need for more specific local searches. In the past, it was just about the city or town where the business is based. In future, street numbers are going to count when it comes locating businesses through Google search.

The subsequent months might just be the dawn of something that will significantly impact the Search Engine Optimisation World. It can grow faster thereafter or take baby steps; as with many unpredictable SEO trends. Whichever way, SEO world is gearing up for deeper localisation of searches.

Easier Indexing of Social Content

If you search any news feature today, you will probably see a recent related Tweet or Facebook post among the search results. That’s just the tip of the iceberg; more are expected in the next couple of months. It is expected that more social posts will be heavily indexed. Ideally, such posts will be considered like any other content within sites. The existing distinction between web and social media will soon fade away. For brands that are deeply involved in social media campaigns, you might as well be bracing yourselves for a lasting laughter.

Watch out for Aggregated Content

Currently, Twitter is rolling out a feature known as Moments. With this, latest images, videos, and posts related to live events will be bundled up together and made viewable under one channel. It not only gives users the opportunity of being the content creators but also a chance of having them witness live events as they unfold. Ideally, Twitter might not be the only company experimenting with such a feature. Very soon, others will surface and the power of live event courage will diminish with growing time. This is bound to change the entire atmosphere of content marketing. With the entry of advanced Algorithms, there will be a steady rise of tutorial content and opinion editorial in the highly competitive of content marketing.

More Digital Assistant Searches

Advancement in technology has witnessed the steady rise of digital assistants like Cortana, Google Now, and Siri. Ideally, the rising popularity of voice searches is unstoppable. For those sites with highly optimised long-tailed keywords questions, there will be greater reasons to laugh. The structure of voiced queries is a little different from that of typed questions. Those that understand the difference and include more colloquial content will carry the day.

Inevitable Force of Better Mobile Experience

The entry of Mobilegeddon promised considerable changes. Many people are using their devices in conducting searches as compared to desktops. The rising need for highly responsive sites began last year and nothing is about to change. In the next couple of months (and years to come) mobile traffic will be greater than ever before. For those who have their sites highly optimised for mobile searches and browsing, you have every reason to smile. In a recent statement, Google downplayed the necessity of desktop specific site. It is just a matter of time before SEO is synonymous to mobile search. To those who have already heeded to Google’s SEO Advise of creating better mobile experience for their users, thumbs up!

Deep Links in Apps won’t be Optional

The world is looking forward to a day when Apps will overtake normal websites in both functionality and popularity. Google isn’t left behind in that vision. It has been indexing mobile apps in the past and the trend is set to intensify. For marketers who already have apps, time presents you with yet another opportunity of making tremendous progress in your quest for SEO dominance. The world is moving to a point where deep links in apps will no longer be optional for anyone hoping to grace the first few pages of search engine results. If your medium sized business is still missing an app, this is the time to have one.

Redefining SEO

The world has its eyes on SEO. As the next couple of months unfold, several trends are set to emerge; trends that will reshape the future of Search engine optimisation. For those who have everything figured out; the future is yours.

Categories: Blog post

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