PPC (pay-per-click) is one of the most effective online marketing methods, the greatest benefits over other online marketing methods being:
Only those who are interested in what you are offering click on the Ads, leading to high ROI.
You only pay once someone clicks on the Ad, further improving your ROI.
Ads are easy to generate and deploy
PPC campaign is easy to manage and monitor
If your PPC campaign is to be effective, you need a high CTR (click-through-rate). CTR is the number of clicks on Ads divided by the number of impressions. A