If you have a business website, you probably put a lot of time and expense into it. The problem with creating a website is that many people assume that if it looks professional it will get you all the business you want. They spend way too much time on the aesthetics instead of realizing that the success of a website is made, or not, by the things that it has in it, not the way that it looks.

Although looks are important, if no one ever sees it how important can they possibly be? There are many things that need to be included in your webpage for it to be ranked highly on search engines. If they aren’t, you can forget it ever being viewed.

Think about the last time you did a search on a search engine. How many pages did you go through?

In fact, when was the last time that you looked beyond page one for anything. Most people won’t even flip pages, instead will modify their search terms. Why is that? Because if it isn’t on the first page of your search, you know that it isn’t going to be found with the words you used. The more pages you flip through the more irrelevant the information becomes.

Being on the first page of the search engine is the only way to get anyone to see what you have spent your marketing dollars on.

What are the things that you need to have included in your webpage?

The things that need to be included in your webpage are those which the average person doesn’t even know exist. Every word located on your website is considered “content”. In layman’s terms, content really means all the words that are on a webpage. It is an accumulation of how all the words work together, how many times one is mentioned and the structure of when and where that defines the content.

It isn’t just about putting information on your site, it is about putting the appropriate keywords and key phrases in your content. Those are the words that a person will input when they are doing a search.

Every time you use a keyword, or key phrase within your content, it is flagged by search engines and categorized by search engines. It is the accumulation of those words which are the basis for how you rank on a page when someone puts in what they want to find.

One way to enrich the content on your website is through blogging. Blogs are a great way, not only to inform the consumer about things related to your product or service, but also to enrich your keyword density.

Keyword density is the amount of times that you mention keywords in your content. The density becomes relevant to your search engine ranking. The other crucial component of a blog are backlinks.

Whenever someone looks at your blog page, or leaves a comment, they leave their personal stamp on the page. In doing so, you now become attached to everything they are connected to. Since ranking is all about connection building, backlinks are an excellent way to make associations to other businesses that increase your presence in your specific industry.

If you really want to increase the exposure of your website you can add tools such as Adsense, or affiliate marketing. When you use these types of tools you are working in combination with others to further both of your SEO. In the case of Adsense, you are also getting money just for allowing someone else to come on board. That can create multi-streams of income for your business.

Of course an aesthetically pleasing website is important for your business image, but it won’t help you at all if no one ever finds it. If you are alright enlisting the help of art design experts, make sure to add the help of SEO experts. The duality of both disciplines can catapult your business to new heights. If you are looking for the best professionals in the field contact Zoiden. They have the expertise to create a webpage that will expand your business in ways you never imagined.

Categories: Blog post

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