If you have a business website there are many things that you can do to increase traffic flow to it. Having a website that is devoid of the essential components is like having a beautiful home out in the middle of no where.
You can spend all the money in the world to make it spectacular, but if no one can find it, it is a complete waste.
If you want to effectively drive potential consumers to your product or business, having a blog is a great way to maximize the likelihood that you will reach your niche market. Especially if your business is located in big cities such as Chicago, Los Angeles and New York.
Having a website that is content rich in keywords and key phrases is only half the battle. If you want to rank your website high in relevance, adding a blog page is an excellent way to enhance your ranking and a great SEO strategy.
How do you incorporate a blog into your website?
You no doubt know what a blog is, but have you considered having one included in your website?
It may have never occurred to you that a blog can do amazing things, not only for your credibility, but for your content enrichment. No matter what your product or service is, having a blog in your website will increase your SEO in many ways.
It is also a great way to keep your customers, and potential niche market abreast of any promotions, changes, or just general information that you have about your business.
When you post something in your blog, it automatically signals the search engines according to relevance of the content you use. When you change it continually, it is like a further ping every time. Over time that helps to drive your ranking higher. When you link that with social media sites, it is a double whammy.
Every time you make changes to your blog it will be seen by anyone who subscribes. Instant advertising, it is the best way to reach your intended audience.
What blogs are really best at is creating connections.
When you have a blog page, anyone who visits it puts their personal “stamp” on it. Every time it is viewed, the IP address of those who took a look is recorded. It is the accumulation of these “stamps” that create the ever-sought backlinks which are the cornerstone of creating relevance for your site. To even further your cause, add a comment section which allows people to voice their opinion. Not only is it a great way to get your customers engaged, it also further creates links between them and yourself.
It is always nice to invite guests…
If there is a leader in the industry who is tied powerfully to the community, try to get them to write a guest post for your blog. In doing so you are solidifying the credibility of your blog and you are making ties to all things that the guest blogger is connected to. A dual win situation, the guest blogger is also gaining credibility and building networks.
Blogs are something we rarely consider as a good business tool, but they are perhaps one of the best underestimated ones that you have at your disposal.
If they are written well, and have added value for your customers, they can do great things to further your brand loyalty and create connections. In doing so they can maximize traffic flow to your website and business. If you are looking for a professional to help you build and maintain a blog page for your site contact Zoiden. They understand the rich potential that a blog site holds for your business.