Never before in history have people been so important, in their own mind. Social media sites have created a venue for people who love everything “me”to spend most of their time telling everyone how great they are. Not only good for the self-involved, Twitter, Facebook and Youtube are an amazing way to kick start your own marketing and advertising campaign.
Hey, if people can constantly further their own personal agenda, why shouldn’t you do the same for your business?
Where advertising used to be a huge part of your budgetary needs, you can do most of it online for yourself. Self servicing seems to be the wave of the future and it doesn’t seem to be going anywhere.
Why are social media sites so important?
When you think about social media sites and what impact they have on the world, they only really have one, self-promotion. Using these sites to create a brand image has never been easier.
Whether you are one person sitting in a home office or the business owner of a corporation of thousands, it is all about the creation of illusion.
Facebook, Twitter and Pinterest sites allow you to make a big deal out of whatever it is that you are touting. Use it to your advantage to level the consumer playing field. Hop online and tell everyone how incredible you are.
How to use Twitter to make yourself relevant
Since Facebook was instant and gratifying enough, along came its spin off. Twitter is a way to reach people instantly.
Before when you had something to say it took people a couple of hours to check their feed. Now? You can update people instantly.When someone becomes a follower, they get everything you have to say, when you want to say it. That is why celebs love Twitter. As if they aren’t important enough, they like the fact that they never say anything that isn’t heard world wide, whether it is newsworthy or not. The same can be true for your company.
If you want to run a promotion, or to advertise a new product, all you have to do is “tweet” the good news. You are constantly able to stay in the stream of consciousness for your steady clients and potential ones as well.
Every time you tweet something you are able to reach millions in an instant.
You don’t really have to have anything to say. Just by making your presence known you are gaining brand recognition. The more you stay in the mind of the consumer, the more familiar you become. Familiarity breeds loyalty. It is a cycle that furthers your standing in the market and on the internet as well.
The relation between social media sites and SEO
The really big kid on the block, the search engine, is likewise influenced by social media. Not only can you make yourself relevant to the public at large, you make yourself relevant to engine searches.
Every time you acquire a follower, you drive your ranking higher. Every time you get a like, you catapult yourself higher on Facebook. When you are more relevant on Facebook, you get ranked higher.
The world of the wide web is where everything touches and relates to everything else. The more you make yourself relevant to social media players, the more relevant you become in the marketplace.
If you are looking for a professional to help you roll out a social media campaign that will increase your brand awareness, brand imagining, and your industry standing, contact Zoiden. They are professionals that are all things internet and know how crucial making yourself relevant in life is.