If you have been seeing lack luster profits over the past several years, it is time to stop blaming the economy. Sure we are going through economic hard times, but there is a reason why some businesses are soaring while others are sinking.
No matter what industry your business is in, if there is demand, you should be able to supply.
If the first thing that you did when times got lean was to cut your advertising budget, that may have been your first misstep. To underestimate the power of a digital